“Don’t forget who you’re designing for. A hint? It’s not other designers.”

Oh man, that’s something I forget too often! I recently showed my portfolio to someone who had a background working in a print shop (so he saw a lot of designs throughout his life). He said my stuff is really good, very solid, but in my mind—compared to other designers—I don’t feel like my work is all that great. Earlier this week, I read this article: Don’t Worry About Being Original, Be Genuinely Useful. The universe must be trying to tell me something